Globalisation from below

When most people talk about globalisation, they talk about globalisation of markets. They ignore fundamental further aspects of globalisation, which some call "globalisation from below." Globalisation from below is the way in which interest groups, self-help groups, third sector groups, and volunteer associations themselves draw upon international communication systems to establish themselves in the global arena. If you go back 30 years, you only had about 1000 non-governmental groups in the world, groups like Greenpeace and so forth. Now you have by some estimates 30,000 such groups, many of them operating at a global level, many of them fairly well resourced.If you are running a corporation, you ignore these forces at your peril. No matter what you are doing, in whatever part of the world, you will be watched. So corporations flirt with disaster if they ignore the leverage that the counter-power which globalisation from below is promoting in the world.